Mountain Hardwear
S24 ‘Be Sun Wise’ CampaignFull-Service ProductionMountain Hardwear was seeking to relaunch its brand voice with one of its first new campaigns. Bodeyco produced the campaign from start to finish. We scouted remote Sierra locations, built the crew, handled in-house casting, and collaborated seamlessly with Mountain Hardwear’s internal team throughout. The project was filmed primarily on 16mm, capturing the raw beauty of the backcountry with a texture that grounded the brand in something both modern and timeless.
Mountain Hardwear
S24 ‘Be Sun Wise’ CampaignPhotographer: Brian Chorski
Creative Director: Anya Miller
Art Director: Maxwell Milford
Client Producer: Stephen Cameron
Agency Producer: Adam Bodenstein
Production: Bodeyco
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